How to Build an Email List that Engages and Persuades

How to Build an Email List that Engages and Persuades

So, you’re convinced … you want to build an email list that engages your readers, builds a relationship, and persuades your audience to take the actions you want?

How do you do that, exactly?

Here’s a quick tutorial with the essential steps:

1. Choose a robust email provider

The first step in building an email list is to choose a solid, reliable vendor to handle your list for you.

It may seem like something you can do yourself, but a third-party vendor will manage relationships with email service providers (making it less likely that your email will wind up in a spam filter), help you comply with all of the anti-spam laws, and give you essential tools that let you measure your email effectiveness.

There are a number of good vendors out there. Look for a solid reputation, a proven track record, and the ability to create multiple autoresponders with an unlimited number of messages (see below).

2. Build rapport with a strong autoresponder

An autoresponder is just sequence of messages that you set up in advance. Every subscriber, from the first to the millionth, will get the same sequence of messages.

Autoresponders are terrific because they allow you to leverage your very best content and keep delivering it time after time. They’re great for building trust and rapport with your audience, and for delivering a ton of value to readers.

You’ll want to keep your autoresponder as “evergreen” as you can, so you don’t have to go back and update it. So don’t include references to current politics, the latest pop culture sensation, or fads.

It’s a great idea to build your autoresponder first (at least the first few messages) so you can start delivering great value with your very first subscribers.

3. Start capturing names

The Generate child theme was designed to put lead generation first, with an opt-in box that’s front-and-center.

Why? Because it’s a proven spot for dramatically increasing sign-ups for your list.

You’ll probably give your readers other opportunities to sign up for your list too, and that’s great. We recommend a landing page set up to walk readers through all the reasons to sign up for your great content. You can learn more about how to do that here:

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